Affiliate Partnership

We invite publishers, streamers, affiliates and marketing partners to join our affiliate programme and grow with us. We’re looking for professional partners who can drive quality players from the UK market, and we’ll work with you to turn campaign activity into reliable, long-term revenue.

Programme purpose

Our affiliate programme is built to create a transparent, mutually beneficial partnership. We focus on player acquisition that meets regulatory and brand standards, and on converting that traffic into sustainable value for both parties. We welcome partners who can deliver ethical marketing and long-term player engagement.

Partnership benefits

Partners receive a commercial package tailored to their traffic and promotional strengths. Benefits include flexible commercial models, a dedicated account contact, timely payments, and access to assets designed for the UK market. We value clear communication and practical support so you can optimise campaigns without unnecessary friction.

Commission structure

We offer a range of commission models to suit different partner types and risk profiles - from performance-based revenue shares to hybrid deals that combine up-front and ongoing payments. Specific plan details are agreed during onboarding and reflect actual performance and player quality. All payment terms and schedules are provided in writing when you join.

Tracking and reporting transparency

Partners get access to a secure affiliate dashboard where you can monitor clicks, registrations and conversions in near real time. Reporting is straightforward so you can analyse campaign performance, calculate net revenue and reconcile payments. We carry out standard fraud-prevention checks and will notify partners promptly if any irregularities affect tracking or commissions.

Marketing tools and support

We supply a practical toolkit to get campaigns live quickly - ready-made creatives, tracking links, localised landing pages and seasonal materials for major UK events. Your account manager can help with creative testing, A/B ideas and compliance guidance to ensure promotional content meets regulatory expectations. Co-marketing opportunities are available for high-performing partners.

Long-term cooperation

We aim to build steady, long-term relationships. Regular business reviews ensure commercial terms remain fair as volumes evolve, and we’re open to revising deals that reflect proven performance. Our focus is on steady growth, reliable payments and working together to improve player retention and lifetime value.

To discuss partnership options and next steps, contact our team at [email protected].